Coaching platform Head Start came to me for a new brand. Through research, I developed a brand strategy that defined purpose, audiences, risks and opportunities.
From there, I developed an organising idea for the visual identity: Motion. Sport is motion, and coaching sets minds in motion, driving change for the better, going beyond the ordinary. The visual identity aims to capture this feeling of motion, the youthful energy, showing a process of change, and being part of a team by designing a system that takes visual cues common in sports and team emblems.
From there, I developed an organising idea for the visual identity: Motion. Sport is motion, and coaching sets minds in motion, driving change for the better, going beyond the ordinary. The visual identity aims to capture this feeling of motion, the youthful energy, showing a process of change, and being part of a team by designing a system that takes visual cues common in sports and team emblems.