YouDOOH, a DIY digital Out Of Home platform (www.youdooh.com) started from scratch. My initial role was to develop their brand strategy & visual identity design, which I finalised by delivering a Brand Book serving as guideline for future development, and brand assets like presentation templates and branded merchandise.

They also wanted design support with a few first clients, like Ray White. Based on the client's brand guidelines, I created easily re-sizeable design templates to advertise on various bill boards. Ray White reported it helped them achieve some phenomenal open home numbers and sales results.
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