As the new naming rights sponsor of the well-known Lantern Festival, BNZ asked for an event identity. This needed to sit well within their master brand, align with other existing creatives, be exciting and most of all fun, and mindful of Chinese culture symbolism.
The developed design features a clean, recognisable iconographic style that worked well on BNZ’s brand backgrounds to tie it all together. This was transferred to a multitude of event identity assets; design and artwork included a massive gantry, wayfinding towers, floor decals, flags, signage, competition plinth & slips.